Persistent cookies are deleted automatically after a specified duration, which may differ depending on the cookie. You can delete cookies at any time in your browser’s security settings.
You can configure your browser settings according to your wishes, e.g., to refuse third-party cookies or all cookies. Please note that you may not be able to use all functions of this website. Please also note that most browsers offer different options to protect your privacy. For example, you can allow first-party cookies but block third-party cookies or be notified each time a website wants to install a cookie. Please note that such deactivation of cookies prevents the setting of new cookies. However, it does not prevent previously set cookies from continuing to function on your device until you delete all cookies in your browser settings. Instructions for managing cookies in your browser are usually found under the help function of the browser or in the user manual of your smartphone or the stationary or mobile product with internet access that you use.
We also use cookies to identify you for subsequent visits if you have an account or a separate individual access to our services. Otherwise, you would have to log in again for each visit. Flash cookies used are not captured by your browser, but by your Flash plug-in. We also use so-called HTML5 storage objects, which are stored on your device. These objects store the required data independently of the browser you use and have no automatic expiry date. If you do not want Flash cookies to be processed, you must install a corresponding add-on, for example for Mozilla Firefox or the Adobe Flash-killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using the private mode in your browser.
List of our cookies:
Name of cookie: Google Marketing Platform
Type/Purpose: Marketing
Cookie: The provider’s code serves to evaluate and optimise MEDION’s online campaigns.
Duration: 90 days
Name of cookie: Google Analytics
Type/Purpose: Analytics/Basic
Cookie: The provider’s code serves to evaluate and optimise MEDION’s online campaigns.
Duration: 540 days
Name of cookie: Mapp Digital/Webtrekk
Type/Purpose: Analytics/Basic
Cookie: Creation of usage profiles using pseudonyms to analyse visitor behaviour and to improve and tailor our offering to demand.
Duration: 6 months
Overview and description of cookies we use
On this website, various data is measured by our partners named below to control advertising displays (= measurement data). Among other things, the frequencies of use of different subject areas related to the website are stored, and advertising-relevant target groups are identified according to sociodemographic characteristics and product interests. Only statistical patterns resulting from the use of online advertising and editorial content are processed. Information about your internet usage may also be used across websites to make a rough estimate of which advertising is most likely to interest you. You have the right to stop the recording of measurement data by our partners at any time by using the opt-out options listed below.
Google Marketing Platform
Mapp Digital/Webtrekk
Google Analytics
Mapp Digital/Webtrekk
We use the services of Mapp Digital c/o Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, for analysis, optimisation, and the economic operation of our online offering.
Webtrekk is based in Germany. This company is therefore subject to German and European data protection law. It has been certified for data protection in the area of web controlling after its data processing was reviewed for data protection compliance and data security.
11.1 Cookies Set
We use Webtrekk GmbH’s services on our online offering in two ways:
Simple statistics: When visiting our website, information transmitted by your browser is collected and evaluated, e.g., page visited, browser information, operating system used, IP address (immediately anonymised and then deleted), time of access. No personal data is transmitted to Webtrekk.
Advanced statistics: If you consent to the use of cookies in our webshop, an ID is generated by Webtrekk and stored in cookies:
i. Session cookie identifies the session and is deleted at the end of the session.
ii. Long-term cookie contains the cookie ID assigned by Webtrekk (pseudonymous) and is deleted after 6 months.
If you have consented to the use of cookies in our webshop, pseudonymous usage profiles are created based on the ID generated by Webtrekk. This means the information collected during the website visit is analysed on a cookie-related and pseudonymous basis. It is not possible to combine it with data identifying the holder of the pseudonym (name, email address).
The purpose of using Webtrekk services in our webshop is to perform aggregated analyses in order to tailor the content of our websites more precisely to users’ needs and to optimise our offering.
11.2 Processing on Our Behalf
Webtrekk GmbH provides its services solely on our instructions, as contractually agreed.
11.3 Opt-out
If you have already consented to the use of cookies in our webshop and subsequently wish to unsubscribe from Webtrekk’s advanced statistics, you can do so here: Opt-Out.
Google Analytics
We use Google Analytics, a web analytics service of Google Inc. (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online offering is usually transmitted to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate users’ use of our online offering, to compile reports on activities within this online offering, and to provide us with other services related to the use of this online offering and internet usage. Pseudonymous user profiles may be created from the processed data.
We use Google Analytics only with IP anonymisation enabled. This means the user’s IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google’s collection of the data generated by the cookie and related to their use of the online offering and the processing of this data by Google by downloading and installing the browser plug-in available at: http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plug-in, you can click this link to prevent future collection by Google Analytics on this website. An opt-out cookie will then be placed on your device. If you delete your cookies, you will need to click the link again.
For more information on Google’s use of data for advertising purposes, settings, and opt-out options, please see Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“How Google uses information from sites or apps that use our services”), http://www.google.com/policies/technologies/ads (“Advertising”), http://www.google.com/settings/ads (“Control the information Google uses to show you ads”) and http://www.google.com/ads/preferences (“Make the ads you see more useful to you”).
Google Marketing Platform (DoubleClick Floodlight)
This website also uses Google’s Campaign Manager online marketing tool. Campaign Manager uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Campaign Manager can also use cookie IDs to record so-called conversions related to ad requests, such as when a user views a Campaign Manager ad and later uses the same browser to visit the advertiser’s website and make a purchase. According to Google, Campaign Manager cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Campaign Manager, Google receives the information that you have accessed the relevant part of our internet presence or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, the provider may still obtain and store your IP address.
The Campaign Manager (DoubleClick Floodlight) cookies we use also enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our display/video ads on Google or on another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand which content you have interacted with on our websites in order to send you targeted advertising later.
You can prevent participation in this tracking process in various ways:
By adjusting your browser software accordingly; in particular, suppressing third-party cookies means you will not receive ads from third-party providers
By deactivating cookies for conversion tracking by setting your browser to block cookies from the domain googleadservices.com, https://www.google.com/settings/ads; this setting is deleted when you delete your cookies
By deactivating interest-based ads from providers participating in the “About Ads” self-regulatory campaign via http://www.aboutads.info/choices; this setting is deleted when you delete your cookies
By permanently deactivating tracking in your Firefox, Internet Explorer, or Google Chrome browsers under http://www.google.com/settings/ads/plugin, through the appropriate cookie setting (see Section 11 above); please note that in this case you may not be able to use all functions of this offering in full
You can also prevent Google from collecting the data generated by the cookies about your use of the websites and from processing this data by downloading and installing the browser plug-in available under https://support.google.com/adsense/answer/142293?hl=en under “Ad settings,” “Campaign Manager opt-out extension.”
Further information on the Google Marketing Platform is available at https://marketingplatform.google.com/about/ and on Google’s privacy generally at https://policies.google.com/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Push notifications:
Push notifications are messages sent by the apps to your device and displayed there with priority.
Our apps use push notifications by default if the user has consented during app installation or first use.
Receipt of push notifications can be deactivated at any time in the device or app settings.
User behaviour:
Within the framework of legal provisions, we, or companies commissioned by us, create usage profiles under a pseudonym.
These may be evaluated for advertising and market research or to tailor the apps to demand.
A direct conclusion about the user is not possible. The profile data is not linked with further information about the user.
Log data:
This permission enables the automatic storage of log data, such as the information your browser sends when visiting a website, or that your mobile app sends when you use it.
This log data may include your IP address, the address of the websites visited, browser type and settings, the date and time of your request, and cookies.
Device information:
In addition to log data, MEDION may also collect information about the device on which the apps are used.
This includes device type, operating system used, device settings, unique device identifiers, and crash data. Whether some or all of this information is collected depends on the device type and the associated settings. This enables error messages and system crashes to be analysed to improve future operation. Personal data is not required for this and is not collected.
Social media:
If you connect to our apps via third-party social media pages (such as Facebook, Twitter, Instagram, or Google), you agree to the permissions stored there under your personal account. MEDION does not gain access to the personal data you have stored there.